£10,000 to the winning entry, and £5,000 to 2x runner-up entries

Entries should be short, coherent, inspired ‘Business Plans’ that could develop into real investable solutions for pension funds and other financiers/investors to address the problem of unsustainable care for the older generations.

The competition is looking for individuals or teams employing inter-disciplinary thought processes to propose investable and implementable solutions.

We anticipate these plans to incorporate novel features and associated benefits. These plans can reach across one or multiple areas – eg: residential provision, technical innovation, financial planning, multi-generational living, home living.

mallowstreet webinar: The  Silver Linings team in conversation about business plan submissions and how ideas needing investment should be entered. NB: Since recording the submission date for Business Plan entries has been extended to January 9, 2022.

Submission deadline:
January 9, 2022

Shortlist announced:
January 27, 2022

Winner & Runners up announced:
February 10, 2022

The goal is twofold:

  1. Bring together and harness the best in technology, architecture, finance, health and care provision for more (financially, socially, environmentally) sustainable and accessible care, improving quality of life and wellbeing. Encourage multidisciplinary thinking.
  2. Identify affordable and sustainable financial solutions that can be developed and implemented, addressing the needs of pension beneficiaries. Ideas that:
    • Are long-term, affordable, reliable, trustworthy.
    • Introduce ideas into pension fund financing that could best work to aid this
    • Seek new financial ideas, models, structures, and more.

We are looking for new, investible, implementable and ideas in terms of how senior care might be re-thought, re-worked, joined-up and importantly financed – to have positive impact on the individuals themselves, society in general, and that can be/become more environmentally friendly, and improve longevity, quality of life and wellbeing overall.

We are agnostic on how this could be achieved

Q1: How developed does my business plan need to be and how do I submit it?

The submitted ‘business plans’ should be 3000 words max.

They need to outline the commercial opportunity but do not need fully fledged financial plans.

Business Plan submissions will be uploaded to the competition website (unless the submission author explicitly asks not to).

Q2: How will the Business Plans be judged?

The panel of judges from a variety of disciplines will assess the Business plans. They include judges from pension funds who will also be invited to input into assessment of the business plans.

NB: The judges will be aiming to select investible plans that can be taken forward by interested parties!

So, we are looking for:

  • Innovative, creative thinking
  • Multidisciplinary approach within and outside the finance sector
  • Measurable environmental and social in/outputs (particularly related back to SDGs: see below)
  • Financial sustainability
  • Clear opportunity for finance sector investment in the idea (scalability)

The judges will select a shortlist of ten entries, and then 3 winners

Q3: If I am a winner/runner-up, then what happens?

The prize money goes to the idea originators listed on the submission.

We will then enable the shortlisted nominees to create a 3-5 minute video of their idea.

The videos will be housed on the Competition webpage, and then presented at the Silver Linings Digital Event.

Essential requirements

  1. Explain your Business Plan simply and succinctly.
    • Include a short summary of the idea at the start
    • Please restrict your overall entry to a maximum of 3,000 words
    • Don’t assume expert knowledge, and explain technical terms
  1. Please outline the financial aspects of the idea. This doesn’t need to be fully worked out but does need to address the following questions:
    • What assumptions do you need to make to make this idea viable and sustainable?
    • What additional finance do you need?
    • What would you offer to those providing funding or investment?
  1. Please explain the benefits of your idea, for example:
    • What real-world outcomes will result?
    • How does it address the problems of the current system?
  1. Please highlight aspects of your idea which you think are particularly imaginative or innovative.
  2. Please include what you see as the next steps, in particular highlighting the actions needed by other stakeholders to make sure that your idea works in practice.

Desirable inputs

  1. Feel free to use pictures, graphs and even short videos to help bring your ideas to life.
  2. It would be helpful to understand the key risks to the success of your plan, and how you might improve its resilience.
  3. If there are similar ideas which have been tried and tested it would be useful to know about them.
  4. If you used any of the problem statements or brainwaves from the competition community please give them a mention.
  5. Tell us a bit about any team and collaborators who have helped get the idea to this point. We are particularly interested in multi-disciplinary inputs.

Additional consideration

SDGs: Additional consideration for the Competition entries will be allocated based on relevance to the following UN Sustainable Development Goals (SDGs)

SDG 1 No poverty

  • affordable for all
  • finance/investment sustainable and an attractive investment for pension funds

SDG 3 Good health and well-being

  • better attention to health
  • better wellbeing

SDG 9 Industry, innovation and infrastructure

  • innovative eg use of technology
  • better use of infrastructure eg rejuvenate town centres, green new build

SDG 10 Reduced inequalities

  • bringing together communities eg sharing intergenerational wisdom
  • supporting equal work opportunities eg combining paid work and unpaid care for families

SDG 11 Make cities safe, inclusive sustainable, resilient

  • access to safe and affordable housing and access to safe spaces in cities (eg: green)
  • access to safe accessible transport systems for all

Business plan submission form

  • 20 words max
  • 200 words max
  • Individual, organisation or team name.
  • Indicate the disciplines represented by the members of your team: a multi-disciplinary approach is encouraged
  • Attach document 3000 words max. Please see the guidance on the essential and desirable contents of the plan.
    Drop files here or

    Please provide an email address and telephone number with international dialling code
  • HIGHLIGHTS (optional)

    The following sections are essential elements of the 3000 word business plan. Whilst optional, it will aid all those looking at your idea to have key points summarised. Please do not include anything here which is not in the business plan. Feel free to repeat elements from your plan here, in a different format, without adding new material i.e.: the business plan document remains self-contained.
  • Element(s) from the business plan covering the real-world outcomes and how the plan addresses the problems of the current system. 
  • Element(s) from the business plan highlighting aspects which are particularly innovative or imaginative.
  • Element(s) from the business plan highlighting the key risks to achieving the plan and ways to improve resilience.
  • Element(s) from the business plan covering the assumptions you have made to make this idea viable and sustainable, any additional finance needed, and what you might offer to those providing funding.
  • Element(s) from the business plan highlighting what you see as the next steps to put your plan into action.
  • Element(s) from the business plan describing the team and any collaborators.
  • An extract from the business plan highlighting similar ideas which have been tried and tested
  • Element(s) from the business plan referring to any of the problem statements or brainwaves from the competition you have used.
  • Optional further attachments - pictures, charts, videos, links
    Drop files here or
  • This field is for validation purposes and should be left unchanged.